Bagi yang ingin mendownload versi power point (PPT) Business Plan: "Donut Stick" silahkan klik DISINI
CONTOH
BUSINESS PLAN
"DONUT STICK"
A. EXECUTIVE SUMMARY
a. Product Introduction
Donuts are made from the raw materials that are almost the
same as bread. This food has a rounded shape with a hole in the middle. Now,
donuts have developed into a variety of shapes and flavors like cheese donuts,
nuts, meses, and chocolate flavor. Varies, there are donut in a round shape
withou holes, boxes, even donuts shaped like stars.
b. Description of Business
1. Product
Donut fans are quite a lot, almost all children to adults
like this food. The market opportunity for donut products is quite large, not
only donuts sold by modern outles, but also home-made donuts that are also
quite marketable. The raw materials for making donuts can be easily obtained in
both traditional markets and modern markets. However, there are usually more
donut makers who buy row materials in traditional markets because they are
cheaper. Once shopping, entrepreneurs can stock raw materials for 2-3
production times.
2. Service
Bisides price and taste, another thing that is quite
important in the donut business also requires good service to attract consumers
and so that consumers can feel somfortable so that they can buy our products
again and become reguler customers.
c. vission and mission
Ø
. vission
Become an independent and quality donut business that can
compete in the market and can also develop business well.
Ø
mission
· - develop an existing
business by developing and renewing the product with a healthier and better
quality.
· - Build and develop self
potential in building a business
· - Maintain product quality to
be healthy and hygienic
B. COMPANY SUMMARY
Company name : indonut
Business fields : culinary
Types of products : donut stick
Phone number : 085398926xxx
Outlet address : still planned
Address of the production house : still planed
Established : still planned
Our business is engaged in selling
snacks. The snacks we offer are different donut sticks with donuts that are already
on the market. Our donuts do not use preservatives and the ingredients we use
are quality ingredients. This makes healthy food while maintaining quality
flavors. Our company uses online shipping services and can be purchased
directly by coming to our store.
C. PRODUCT AND SERVICE
a. recipe for making donut sticks
- 300 grams of flour
- ½ tbsp instant yeast
- 50 gr of sugars
- 20 gr of milk powder
- 1 egg
- 100 mililiters of ice water
- 30 gr margarin
- 1 tsp salt
- 20 skewers
b. how to make
- mix flour, instant yeast, sugar
and milk powder in one container
- after that enter the eggs and
ice water little by little while stirring evenly
- then add margarine and salt. And
leave it for 15 minutes to expand
- after that, make a circle and
put the cheese or chocolate dice into it and let it sit for 30 minutes
- fried until browned. Then order
3-4 pieces of donut filled with skewers
- to make it more attractive, you
can add melted chocolate, cere or trimit on it
c. service
Bisides price and taste, another thing that is quite important
in the donut business also requires good service to attract consumers and so
that consumers can feel somfortable so that they can buy our products again and
become reguler customers. For this service business must pay attention to the
following factors:
· - cleanliness
the main factor that is often noticed by customers is the
cleanliness environment and service personnel. For that service officers must
look neat and clean.
· - harmony
the atmosphere of the shop and décor must be harmonious so
that consumers feel comfortable.
·
service officer
service personnel must be friendly to every customer who
comes the taste of donuts they want to buy.
F. MARKET ANALYSIS
a. target pasar
our target to sell donut sticks is
in an environment where loyalty is high for buying snacks as snacks and fast
food. We target woman and men from children to parents.
b. segmentasi pasar
- demographic based segmenttation,
woman and men from children to parents
- geographical segmentation,
people in makassar city
G. MARKETING PLAN
a. promotion
is the type of communication that
provides an explanation that convinces prospective consumers about goods or
services.
1. Advertising
The form of promotion is done by
distributing brochures to the public, installing banners and making social
media such as instagram and whatsapp as promotional media.
2. Public relations
The forms of public relations
promotion used is to prioritize services so that consumers feel satisfied with
the services provided, the services provided are in the form of using language
that is polite and friendly to consumers in offline and online media.
3. Personal sales
Trough direct promotion by the
owner to family of friend and communities around the house.
4.Sales results
Giving a discount in the first
week of the opening of the business in the form of buying 12 free 1 all
variants to attract consumers. Give discounts to consumers if consumers buy in
large quantities.
5. Marketing area
Marketing promotion is still
limited around the city of makassar.
H. COMPETITORS ANALYSIS
Business competitors are still
relatively small because the donut stick is still a few people who sell it.
Altough there are still a few who sell donut sticks but there are many people
who have developed donut businesses in other forms. Donut business competitors
that are well known in the community are j.co and dunkin donuts.
a. difference with competing
products
- the shape is unique and has
contents inside it unlike most other donuts that have holes in the middle
- varied taste
- an affordable price
- the ingredients are easy to find
- easy production process
Tidak ada komentar:
Posting Komentar